Wednesday, August 21, 2019 - 12:00 AM
IJM-Feb10-Article7-A Study Of Emerging Trends And Challenges In Air-Conditioning Industry In India

IJM-Feb10-Article7-A Study Of Emerging Trends And Challenges In Air-Conditioning Industry In India

IJM-Feb10-Article8-Customer Perception And Preference Towards Branded Products (With Special Reference To Television Sets)

IJM-Feb10-Article8-Customer Perception And Preference Towards Branded Products (With Special Reference To Television Sets)

IJM-Feb10-Article9-Non-Conventional MARCOM Strategy For Rural India

IJM-Feb10-Article9-Non-Conventional MARCOM Strategy For Rural India

IJM-Feb10-Article1-Mergan Pharmaceutical's Customer-Driven Flight Into The Future

IJM-Feb10-Article1-Mergan Pharmaceutical's Customer-Driven Flight Into The Future

IJM-Jan10-Article1-Brand Pruning - A Wisely Used Tool In The Marketers' Arsenal

IJM-Jan10-Article1-Brand Pruning - A Wisely Used Tool In The Marketers' Arsenal

IJM-Jan10-Article3-E-Learning Enhanced By Web 2 Technologies And Blackboard Services

IJM-Jan10-Article3-E-Learning Enhanced By Web 2 Technologies And Blackboard Services

IJM-Jan10-Article4-Online Pricing : Art of Price War

IJM-Jan10-Article4-Online Pricing : Art of Price War

IJM-Jan10-Article5-Consumer Preferences Towards Service Industry: A Factorial Study of Restaurants

IJM-Jan10-Article5-Consumer Preferences Towards Service Industry: A Factorial Study of Restaurants

IJM-Jan10-Article6-Consumer Behaviour in Rural Markets : A-B-C-D Paradigm And Its Applications

IJM-Jan10-Article6-Consumer Behaviour in Rural Markets : A-B-C-D Paradigm And Its Applications

IJM-Jan10-Article7-Trust In Electronic Marketing

IJM-Jan10-Article7-Trust In Electronic Marketing

IJM-Jan10-Article8-Responsible Factors For Decline of An Organized Retail Sector : A Case Study of Samabayika In West Bengal

IJM-Jan10-Article8-Responsible Factors For Decline of An Organized Retail Sector : A Case Study of Samabayika In West Bengal

IJM-Jan10-Article2-Customer Lifetime Model For The Magazine Publishing Industry

IJM-Jan10-Article2-Customer Lifetime Model For The Magazine Publishing Industry

IJM-Dec09-Article1-Brand Ambassadors And Their Impact On Consumer Behavior : A Case Study of Mobile Companies in India

IJM-Dec09-Article1-Brand Ambassadors And Their Impact On Consumer Behavior : A Case Study of Mobile Companies in India

IJM-Dec09-Article2-A Qualitative Study on Branding of Steel Products in India

IJM-Dec09-Article2-A Qualitative Study on Branding of Steel Products in India

IJM-Dec09-Article3-Impact of Policy Shift On Elasticity of Substitution In Indian Non-Metallic Mineral Industry

IJM-Dec09-Article3-Impact of Policy Shift On Elasticity of Substitution In Indian Non-Metallic Mineral Industry

IJM-Dec09-Article4-Consumer Beliefs and Attitudes Towards Advertising Media : A Study of Indian Women

IJM-Dec09-Article4-Consumer Beliefs and Attitudes Towards Advertising Media : A Study of Indian Women