Wednesday, August 21, 2019 - 12:06 AM
IJM-Oct12-Article2-Brand Personality: Antecedents And Consequences

IJM-Oct12-Article2-Brand Personality: Antecedents And Consequences

IJM-Oct12-Article1-A Study On Online Discount Couponing Industry In India

IJM-Oct12-Article1-A Study On Online Discount Couponing Industry In India

IJM-Sep12-Article7-Impact Of Store Size On Impulse Purchasing Behaviour of Respondents: A Study With Reference To Coimbatore, Tamil Nadu

IJM-Sep12-Article7-Impact Of Store Size On Impulse Purchasing Behaviour of Respondents: A Study With Reference To Coimbatore, Tamil Nadu

IJM-Sep12-Article6-The Rise Of New Media And Product Promotion: Exploring The Potential Of Online Media In Advertising The Services Provided By Major Telecommunications Service Providers In India

IJM-Sep12-Article6-The Rise Of New Media And Product Promotion: Exploring The Potential Of Online Media In Advertising The Services Provided By Major Telecommunications Service Providers In India

IJM-Sep12-Article5-Impact Of Shopping Malls On The Unorganized Retail Sector: A Case Study Of Mangalore Region

IJM-Sep12-Article5-Impact Of Shopping Malls On The Unorganized Retail Sector: A Case Study Of Mangalore Region

IJM-Sep12-Article4-Prediction Of Churn Behaviour Of Bank Customers Using Data Mining Tools

IJM-Sep12-Article4-Prediction Of Churn Behaviour Of Bank Customers Using Data Mining Tools

IJM-Sep12-Article3-Role Of Gender In Consumers’ Response To Fear Appeal Advertisements

IJM-Sep12-Article3-Role Of Gender In Consumers’ Response To Fear Appeal Advertisements

IJM-Sep12-Article2-Managing Customer Relations Through Online Banking

IJM-Sep12-Article2-Managing Customer Relations Through Online Banking

IJM-Sep12-Article1-Ambush Marketing Landscape In India: Innovative Practice Or Parasitic Marketing?

IJM-Sep12-Article1-Ambush Marketing Landscape In India: Innovative Practice Or Parasitic Marketing?

IJM-July12-Article6-A New Marketing Paradigm - Social Media or Web 2.0: An Empirical Analysis To Study The Awareness, Key Deliverables, Engagement And Usage of Social Media By Small And Medium Enterprises in Delhi

IJM-July12-Article6-A New Marketing Paradigm - Social Media or Web 2.0: An Empirical Analysis To Study The Awareness, Key Deliverables, Engagement And Usage of Social Media By Small And Medium Enterprises in Delhi

IJM-July12-Article5-Market Response To Deregulation Of Swedish Pharmacies: An Empirical Study On Consumers’ Opinion In Stockholm City

IJM-July12-Article5-Market Response To Deregulation Of Swedish Pharmacies: An Empirical Study On Consumers’ Opinion In Stockholm City

IJM-July13-Article4-An Analysis of TV Advertising and Usage of Celebrity Endorsers: A Content Analysis Approach

IJM-July13-Article4-An Analysis of TV Advertising and Usage of Celebrity Endorsers: A Content Analysis Approach

IJM-JUly13-Article3-Determining Subscribers’ Attitude Towards And Satisfaction From Airtel and Citycell: An Empirical Assessment of The Martin Fishbein Multiattribute Model

IJM-JUly13-Article3-Determining Subscribers’ Attitude Towards And Satisfaction From Airtel and Citycell: An Empirical Assessment of The Martin Fishbein Multiattribute Model

IJM-July12-Article2-Problems And Prospects Of Catering Services: A Case Study Of Sangli City

IJM-July12-Article2-Problems And Prospects Of Catering Services: A Case Study Of Sangli City

IJM-July12-Article1-Malabar Cements Limited: A Successful Employer In The Indian Cement Industry

IJM-July12-Article1-Malabar Cements Limited: A Successful Employer In The Indian Cement Industry

IJM-June12-A Study On The Effectiveness Of Internet Advertisements

IJM-June12-A Study On The Effectiveness Of Internet Advertisements