Saturday, October 19, 2019 - 07:59 AM
IJM-July09-Article09-Marketing Research On Consumer Pull and Dealer Push of Branded TMT Bars

IJM-July09-Article09-Marketing Research On Consumer Pull and Dealer Push of Branded TMT Bars

IJM-July09-Article10-Consumer Behaviour and Brand Preference Towards Onida Television - An Empirical Study With Reference To Karur,Tamil Nadu

IJM-July09-Article10-Consumer Behaviour and Brand Preference Towards Onida Television - An Empirical Study With Reference To Karur,Tamil Nadu

IJM-April09-Article6-Role of Cooperative Banks In Catering to the Credit Needs of Rural Masses

IJM-April09-Article6-Role of Cooperative Banks In Catering to the Credit Needs of Rural Masses

IJM-April09-Article7-Assessing International Heritage Tourist Satisfaction in India

IJM-April09-Article7-Assessing International Heritage Tourist Satisfaction in India

IJM-June09-Article1-Analysis of Gap in Service Quality through SERVQUAL : A Case of Deposit Service Provided by a Bank in Bangladesh

IJM-June09-Article1-Analysis of Gap in Service Quality through SERVQUAL : A Case of Deposit Service Provided by a Bank in Bangladesh

IJM-June09-Article2-Effectiveness of Celebrity Endorsements in Brand Recall and Purchase Decision

IJM-June09-Article2-Effectiveness of Celebrity Endorsements in Brand Recall and Purchase Decision

IJM-June09-Article3-Corporate Brand Valuation – A Global Perspective

IJM-June09-Article3-Corporate Brand Valuation – A Global Perspective

IJM-June09-Article4-Conceptualizing Microfinance Initiatives In India Using SAP-LAP Model: A New Paradigm In Marketing Engineering

IJM-June09-Article4-Conceptualizing Microfinance Initiatives In India Using SAP-LAP Model: A New Paradigm In Marketing Engineering

IJM-June09-Article5-Marketing India as a Brand (Brand India, an idea whose time has come)

IJM-June09-Article5-Marketing India as a Brand (Brand India, an idea whose time has come)

IJM-June09-Article6-Do Multiple Time Consumers Also Observe Imperfectly? : The Case of Automobile Consumers in India

IJM-June09-Article6-Do Multiple Time Consumers Also Observe Imperfectly? : The Case of Automobile Consumers in India

IJM-June09-Article7-A study on Agribusiness Management in Karnataka: A case analysis of Dry Chilies and its Products

IJM-June09-Article7-A study on Agribusiness Management in Karnataka: A case analysis of Dry Chilies and its Products

IJM-June09-Article8-Leveraging Brand assets by understanding Brand Architecture- Imperatives for FMCG sector for competitive edge in India

IJM-June09-Article8-Leveraging Brand assets by understanding Brand Architecture- Imperatives for FMCG sector for competitive edge in India

IJM-March09-Article1-Emerging Trends of Aggressive Movie Marketing: Lessons Learned from Ghajini

IJM-March09-Article1-Emerging Trends of Aggressive Movie Marketing: Lessons Learned from Ghajini

IJM-April09-Article1-Managing New Products Successfully: A Strategic Imperative

IJM-April09-Article1-Managing New Products Successfully: A Strategic Imperative

IJM-April09-Article2-Brand Positioning: The Unbeatable Weapon in Present Marketing Scenario

IJM-April09-Article2-Brand Positioning: The Unbeatable Weapon in Present Marketing Scenario

IJM-April09-Article3-Asian Paints: Changing Rules of The Game

IJM-April09-Article3-Asian Paints: Changing Rules of The Game