Thursday, April 25, 2019 - 11:24 AM
IJM-April07-Article1-Changing Attitude of Consumers from Chemical to Herbal Cosmetics in India

IJM-April07-Article1-Changing Attitude of Consumers from Chemical to Herbal Cosmetics in India

IJM-April07-Article2-Experiential Marketing : The New Paradigm

IJM-April07-Article2-Experiential Marketing : The New Paradigm

IJM-April07-Article3-An Evaluation of Television Advertisements of Masala Powder in Pollachi(Tamil Nadu)

IJM-April07-Article3-An Evaluation of Television Advertisements of Masala Powder in Pollachi(Tamil Nadu)

IJM-April07-Article4-Recent Facets of Consumer Behaviour: A Case of Rural Market

IJM-April07-Article4-Recent Facets of Consumer Behaviour: A Case of Rural Market

IJM-April07-Article5-Apparel Shopping Orientation of Urban Indians : A Study on Kolkata

IJM-April07-Article5-Apparel Shopping Orientation of Urban Indians : A Study on Kolkata

IJM-April07-Article6-Online Stock Trading in India: An Empirical Investigation

IJM-April07-Article6-Online Stock Trading in India: An Empirical Investigation

IJM-March07-Article1-Boutique Healthcare : The Way Forward For Not-For-Profit Healthcare Organizations

IJM-March07-Article1-Boutique Healthcare : The Way Forward For Not-For-Profit Healthcare Organizations

IJM-March07-Article2-Relationship Marketing: A Source of Competitive Advantage

IJM-March07-Article2-Relationship Marketing: A Source of Competitive Advantage

IJM-March07-Article3-Most Popular Advertisements

IJM-March07-Article3-Most Popular Advertisements

IJM_March07-Article4-Service Quality Measurement and Consumer Perception About the Services of Banking Institutions

IJM_March07-Article4-Service Quality Measurement and Consumer Perception About the Services of Banking Institutions

IJM-March07-Article5-Branding of Fuel by Indian Petroleum Industry and Its Impact (With Reference to the Branded Petrol)

IJM-March07-Article5-Branding of Fuel by Indian Petroleum Industry and Its Impact (With Reference to the Branded Petrol)

IJM-March07-Article6-Retail Consumers Market in India- The Next Big Leap

IJM-March07-Article6-Retail Consumers Market in India- The Next Big Leap

IJM-March07-Article7-A Study on Brand Preferences of Washing Soaps in Rural Areas

IJM-March07-Article7-A Study on Brand Preferences of Washing Soaps in Rural Areas

IJM-Feb07-Article1-Product Related Characteristics, Promotion And Marketing Mix Are Key Tools In Determining Purchase Behaviour & Purchase Decision by Teenagers - An Empirical Study

IJM-Feb07-Article1-Product Related Characteristics, Promotion And Marketing Mix Are Key Tools In Determining Purchase Behaviour & Purchase Decision by Teenagers - An Empirical Study

IJM-Feb07-Article2-A Study on Chicken Consumption Pattern and Consumer Preference for Processed Chicken in Coimbatore City

IJM-Feb07-Article2-A Study on Chicken Consumption Pattern and Consumer Preference for Processed Chicken in Coimbatore City

IJM-Feb07-Article3-Marketing of Conybio Products- A Study with Reference to Rajapalayam Taluk

IJM-Feb07-Article3-Marketing of Conybio Products- A Study with Reference to Rajapalayam Taluk